Hey, I’m Agatha Sanabria — a Creative Director, Brand Strategist and Design Leader helping companies transform ideas into meaningful brands, digital products and scalable experiences.

Over the past 20 years, I’ve worked across branding, digital design, product experiences and marketing, partnering with startups, growing businesses and global teams to turn complex challenges into bold and engaging brands and experiences.

Beyond creative execution, I’ve spent much of my career leading and mentoring designers, building teams, establishing design processes and helping organizations align business goals with user needs and creative excellence.

Working across industries and collaborating with diverse teams, I’ve evolved beyond execution into shaping how brands think, scale and show up in the world—bridging strategy, creativity and business objectives to create work with lasting impact.

I integrate AI-enhanced workflows into my creative process, using emerging tools to accelerate research, exploration and production while creating more space for what matters most: strategic thinking, creative direction and human insight.

💼 I am available for freelance work

Services ✳︎

Brand Strategy

Brand Identity

Brand System

Social Media Assets

Digital Commerce & CRO Design

Email Newsletters

Web Design

Landing Pages

Gen AI Design

Tools ✳︎

Figma (AI)

Adobe Creative Suite

Affinity

Framer

Open AI

Midjourney

Leonardo AI

Higgsfield

Coffee

Pencil + Paper

…and Spotify!

Core Competencies ✳︎

Creative Direction

Team Development & Leadership

Stakeholder Management

Cross-Functional Collaboration

AI-Enhanced Creative Workflows

…when not designing ✳︎

  • I am an avid runner and love to practice different sports

  • I am a proud mug collector and coffee brewing enthusiast :)

  • I NEVER walk out of bookstores or museums empty-handed

  • I am big on old Hollywood movies 🍿 🎥